Mohammad 
Adam Brandenburger and Barry Nalebuff developed the Value Net Model in May 1996 in their book “Co-opetition” as an alternative to Porter’s Five Forces Model, which focused on competition. The value net model discusses possible cooperation between competitors. Value Net Model Definition: The value net model is a business strategy that identifies four players in …
Definition: SWOT Analysis is a strategic planning technique used to help an organization identify and analyze its competitive position. SWOT stands for strengths, weaknesses, opportunities, and threats. This analysis helps organizations find their strength and weakness and identify external threats and opportunities based on the results. SWOT Analysis This technique is used in the initial …
McClelland’s theory of needs was developed in the 1960s by American psychologist David McClelland. He said that each human, regardless of race, age, gender, or culture, is affected by at least one of three driving motivators: achievement, power, or affiliation. He also mentioned that an individual develops these motivators over time through life experiences and …
Consumers may not realize how businesses strategically analyze their buying behavior and influence them at every stage, right from knowing the brand until they buy the product or service. Businesses use the AIDA model to achieve the above objectives. Definition: The AIDA model stands for Attention/Awareness, Interest, Desire, and Action. This model breaks down the …