Mohammad 
Definition: Straddle positioning is a strategy where a brand tries to position its product in two categories simultaneously. This helps create a dual product image to serve a larger audience. Brands use a mix of Point of Parity (POP) and Point of Difference (POD) to find segments and position their product. POPs are points of …
Retailing is the process of selling goods and services directly to consumers. It involves all activities that connect products or services to the end users. Unlike business-to-business (B2B) transactions, retailing is strictly business-to-consumer (B2C). To qualify as retailing, a business must sell to the end user, not another business. Retailers can be shops, online stores, …
Product promotion is a key part of product marketing that boosts product sales by increasing awareness and explaining the benefits to the audience. It helps potential customers understand why a product is valuable and how it meets their needs. Product promotion involves various strategies like advertising, sales promotions, personal selling, and public relations. It is …
Communication is the process of delivering a message between two or more parties to create a shared understanding. It comes from the Latin word “communis,” which means to share. Communication can happen in many ways, such as speaking with someone, texting, or showing emotions like a smile or frown. It is essential in everyday life …