Definition: The internal environment of an organization is a set of conditions that dictate the atmosphere within an organization. It defines the relationship inside the organization and how employees behave. The internal environment includes culture, processes, procedures, and relationships with co-workers, bosses, management, etc. The internal environment affects how employees work and behave. For example, …

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Definition: Controlling is a management function. It is a process to help track the actual performance against the planned one. If the progress is not going as intended, management will take necessary action to bring it on track.  Controlling cascades from top-to-bottom in an organization or project, and is performed at all levels of the …

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Definition: Straddle positioning is a strategy where a brand tries to position its product in two categories simultaneously. This helps create a dual image of the product to serve a larger audience. Brands use a mix of Point of Parity (POP) and Point of Difference (POD) to find segments and position their product. POPs are …

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Definition: Retailing is a distribution process involving all activities related to selling goods and services to the consumer. One business selling to another is not retailing. A business entity must sell products or services to the end-user for the transactions to qualify. A retailer can be any organization or a shop owner who sells to …

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