A Horizontal Marketing System (HMS) is a distribution channel arrangement between two or more organizations on the same level (but unrelated markets) to join and get the benefits of each other’s expertise and economies of scale. This strategy helps save money, time, and effort and earns them profit, and increases brand awareness. Horizontal marketing is …
Labeling is printed information on a product that is used for its identification. It is bonded to the product or encoded so the consumer can know the product. Labeling is a legal requirement to sell products. The label provides information about the product and the brand. It provides product usage, quantity, expiry, etc. It can …
A PESTLE analysis studies vital external factors (political, economic, sociological, technological, legal, and environmental) that influence an organization and help guide management to make strategic decisions. Businesses use this technique to scan their current or prospective environments, especially when planning to launch a new project, product, or service. Every organization focuses on growth. However, competition …
Porter’s Five Forces model is a strategic analysis tool created by Michael Porter in 1979. It was first introduced in the Harvard Business Review. This model helps businesses understand the competitive forces in their industry. Analyzing these forces can help companies make better decisions and develop stronger strategies. The five forces are the threat of …