What are the 3 Cs of Marketing?

the 3 Cs of marketing

Kenichi Ohmae, a Japanese organizational theorist, is credited with creating the 3Cs of the Marketing model in 1982. The model places primary emphasis on the three fundamental components that constitute the marketing strategy of any firm. This ensures that a company attracts customers before its competitors. When an organization has completed this analysis, it can …

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What is a Budget Constraint?

budget constraint

The majority of companies struggle with budget constraint, which is a phenomenon that occurs across all sectors. As a result, organizations have to spend funds wisely and allocate resources for optimum use. In today’s article, we will discuss budget constraints. Budget Constraint The quantity of goods that an organization can buy with the money that …

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What is Market Equilibrium? Definition & Example

market equilibrium

Definition: The term “market equilibrium” refers to the scenario that arises when the price at which the quantities of product provided and demand are equal. In free and unfettered competition markets, the prices at which buyers and sellers meet are determined by the product’s demand and supply. When a market has reached equilibrium, there is …

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What is a Business Market?

business market

Definition: A business market is the collection of systems, institutions, procedures, social relations, or infrastructure in which individuals buy and sell goods or services for monetary compensation. The market is responsible for the distribution of commodities and services. The definition of business is the production of things by businesses, followed by transporting those items to …

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