Herzberg’s Two Factor Theory of Motivation: Definition, Example, Pros & Cons
American psychologist Frederick Irving Herzberg, along with Bernard Mauser and Barbara Snyderman, developed Herzberg’s Two Factors Theory of Motivation in 1968. According to Herzberg, two major factors influence an employee’s work performance. These two factors are employee satisfaction and dissatisfaction, which affect employee productivity. The two factor theory is widely used today as it helps …