The Boston Consulting Group (BCG) Matrix was introduced by Bruce Henderson in 1970. The BCG Matrix is also called the BCG Growth-Share Matrix and is one of the most popular portfolio planning tools. This matrix helps businesses analyze their portfolios under one table. This matrix shows the organization’s products and services under different segments so …
Businesses make strategic plans to grow. They use different marketing strategies to penetrate the market. No business enters the market without understanding market trends. It is essential to know the market and listen to customers’ feedback while trying to meet their needs. The Ansoff Matrix is a tool that helps organizations scale their business. It …
Definition: Liability of Foreignness (LOF) defines the disadvantages a company has in a foreign country because of being foreign. They have this disadvantage due to different cultures, languages, customs, regulations, and market environments. Liability of Foreignness brings new challenges for organizations to deal with, and this costs a business additional expenses and effort to operate. …
Definition: A growth strategy helps an organization plan for expansion, enter a new market, or launch a new product portfolio. This strategy brings the organization more revenue and increases its presence in new or existing markets. New product launches, diversification, strategic alliances, mergers, and acquisition are a few examples of growth strategies. Types of Growth …