Definition: A business level strategy defines a business’s goals and policies to deliver value to customers and have a competitive advantage over competitors. It determines the direction of the business, establishes its brand, and defines how a business serves its customers.  These strategies help businesses satisfy their customers, avoid competition and achieve an edge over …

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The service process refers to the steps required to deliver a service. Service includes taking the order to deliver the product or following up with consumers regarding issues, resolutions, feedback, etc. The goal of the service process is to ensure customers receive the same high-quality experience in all stages.  This blog post will discuss the …

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